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malini

karthikeyan

Clear direction, calm rooms and strong coffee. That’s usually the combination.

oh, hello there!

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I’m a creative director and costume designer with over eight years of experience across feature film, brand campaigns and celebrity image. I started in large-scale film productions, leading costume teams and building characters at scale, before moving into campaign direction and image-led work.

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I work across film, fashion and brand, shaping visual identity from concept through execution. Whether it’s a film set, a campaign shoot or a red carpet moment, I focus on clarity, coherence and making sure the visual world holds.

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Alongside film and styling projects, I co-founded a creative media agency delivering fashion and jewellery campaigns across digital, print and outdoor platforms, leading creative from idea to delivery.

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Now based in London and pursuing an MA in Fashion Marketing and Global Cultures at the London College of Fashion, I’m sharpening my focus on brand identity and cultural strategy, exploring how image and business intersect.

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