CAMPAIGNS
CREATIVE DIRECTION | ART DIRECTION
Campaign work is where concept meets execution. I lead visual direction across fashion and jewellery campaigns, shaping identity from initial idea through shoot and final delivery. Working closely with brands and production teams, I build cohesive visual worlds that translate across digital, print and outdoor platforms.
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A selection of projects is featured here.
SRI PALSANI JEWELS
Led the brand’s creative repositioning and digital relaunch, developing a cohesive visual system aimed at engaging a younger, aspirational audience. Directed three campaign films and accompanying stills, translating heritage craftsmanship into a modern luxury narrative. Built a consistent brand language across digital and retail touchpoints, balancing contemporary polish with cultural credibility.
bapalal & co. jewellers
Developed and executed a large-format outdoor campaign designed for retail scale and high-visibility placements. Crafted a refined visual identity that honoured the brand’s legacy while enhancing its presence in contemporary retail environments. Directed imagery with a focus on clarity, impact and cohesion across hoardings and in-store branding.
Sri palsani jewels
Led the brand’s creative repositioning and digital relaunch, developing a cohesive visual system aimed at engaging a younger, aspirational audience. Directed a suite of campaign films and accompanying stills for social media and in-store LED installations. Established a restrained, sculptural aesthetic that positioned the diamond jewellery as the hero, translating heritage craftsmanship into a refined, contemporary luxury narrative across digital and retail touchpoints.
